The New Alloa Brewery is just as the name suggests: new.
In the able hands of the Williams Brothers they brew what I
reckon are some of the finest ales made in Scotland. All of
which begs the question: why's no one in
entries in Scotland's online tourist guide have
included The Locker Room - it used to stock bottles of Alloa ale
but has since closed down; and
, part of The
Thistle Bar, which used to stock bottles of Alloa ale but now no longer
do so because there is no demand. I'd previously checked out
, a fine new pub occupying one of Alloa's closed
breweries, and they too said they had tried stocking Alloa ale
but had to stop as there was no demand.
Now, I have to emphasise that none of this is a reflection on
the quality of the Alloa ale made by Bruce and Scott Williams.
As I've already said, the ale they brew is without question some
of the tastiest in the country. So, what on earth is going on
Perhaps Joe Public has been brainwashed by the drivelling hype
spewed out by big national breweries so that every time he sets
foot in a pub he is unable to think any further than
some tasteless foamy crap that has travelled hundreds of miles
on roads to get here.
I just find it all more than a bit alarming. Now, more than
ever, we are trying to focus on the consumption of locally grown
or made things so as to reduce the number of huge delivery
lorries on our roads, not to mention carbon footprints and all,
and here we have a town with a brewery and not one pub in that
town sells its ales. I would ask what the people of
concede that thinking can be difficult without a brain.
If these pubs have, as they claimed, tried stocking Alloa ale
but found there was no demand for it, then this whole sorry
situation has to be a reflection of the type of people who
drink in Alloa's pubs. Having lived in
for a while, I can
tell you that some of Alloa's pubs are on the rough side. In
fact, Alloa's not a place I'd wish to be late at night as the
whole town exudes a certain palpable roughness. Perhaps this has
put good reasonable people off from drinking in the town's pubs,
and perhaps these folk get their Alloa ale from the supermarket.
Alloa's pubs are mostly dives, places no discerning sane man or
woman would wish to visit. Which is why I'm quite happy staying
, a city with many fine public houses, and a city
where I can
visit a pub and drink the New Alloa
Brewery's tasty ales. Why on earth would anyone wish to live in
a place like Alloa
, a town with not one decent pub? The town
with people who have no taste.
I recently passed through Alloa
on my way to check out
Scotland's online tourist guide. It's important that I revisit
towns already listed in the guide as changes can occur, more so
in these grim financial times. On far too many occasions I see
coffee houses closed down or pubs with big 'To Let' signs on
their facade. My Alloa
revisit revealed a serious situation, one
that had almost nothing to do with the recession: there is now
no pub in Alloa
that sells the local New Alloa Brewery's ales.
Feel free to gasp aloud!
was once a great brewing town, boasting as many as eight
breweries whose ales were sent all around the world. It was
indeed known as the 'Burton of the North', the term putting the
town on a par with England's, and probably the world's, brewing
capital, Burton-on-Trent. All those breweries have now closed